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Haynes
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legend Brent Boyd pro sports activist Allen Patricia Britton novalist Joe King - entertainment business owner and former NFL player Yolande Lezine sports editor and financial aid consultant Ricky Telford talent management and former NFL player
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Ar
Lena Richardson’s
personalized
attention
and stealth approach earns her an opportunity to publicize
some of
the world’s greatest athletes includingAbner
Haynes, Larry Holmes, Mel Farr, Warren Moon,
the late Bullet Bob Hayes, Gold medalist Ron Freeman, Ernie "Arrowhead"
Holmes, J. R.
Richard, Johnny "The Jet" Rogers, Tony Dorsett, Cynthia Cooper,
Gold medalist Joe DeLoach and thankfully more. ar lena richardson's bio Bio Richardson
launched the ar lena richardson agency
in 1994. Her Houston,
Texas based sports and Internet public relations firm has earned a
track record
for successfully using reputation management to brand and reinvent
personalities, products, and organizations. Prior to becoming a publicist, Richardson owned Upstyle, an affluent marketing consulting firm. She advised major charities and small businesses about identifying and targeting support from the affluent market. She created and facilitated a series of seminars called “Marketing to the Affluent and Influential.”
Richardson
founded Upstyle in
1991, after a career with Arthur D. Little, Inc.,
the world’s oldest management and technology consulting firm.
She was hired in
1985, after receiving a Bachelor of Science in Economics from Southern
Methodist University in Dallas, Texas.
She became the first
professional female member of the Houston office. She was the first and
only
African American working in the office, during her five years with the
company.
In 1999, the Regional Football
League (RFL) introduced the Houston Outlaws, a spring professional
football
franchise. After representing individual athletes from a variety of
sports,
including wrestling and women’s basketball,
Richardson’s experience and
reputation impressed the owners, and she became the team’s
publicist. And
although the RFL didn’t return for
a second season in Texas, the Houston Outlaw’s public, media,
and community
relations, lead by Richardson, made a lasting impression on
Houstonians. Richardson served as the chief operating officer of BlackAthlete.com, Inc. (BA) from February 2000 until March 2002. Along with her duties as COO, she served as editor in chief, until July 2001, for the New York based Internet start-up. BA provides definitive coverage about Black athletes from around the globe. She returned as COO in 2007, at the request of CEO Roland Rogers to lead a corporate reorganization and e-commerce makeover. After six months, Richardson enrolled at Western International University and left Black Athlete Sports Network.
 Noted as a community leader, Richardson’s accomplishments have been acknowledged by local, state, and national elected officials, including Congresswoman Shelia Jackson-Lee. Richardson holds invitations to the White House from thre US Presidents; the Bushes and Clinton Former President Clinton approached Richardson the way President Kennedy single him out, in the photo.. He stepped from the podium and reached over the shoulders of two young female basketball players and extended his hand to her
She has earned accolades from numerous organizations, including the United Way of the Texas Gulf Coast, NAACP, YMCA, National Women of Achievement, Alpha Kappa Alpha Sorority, Sigma Gamma Rho Sorority, HELP, Muscular Dystrophy Association, NFL Players’ Association, and Southern Methodist University Alumni Association.
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